The easy-to-use, hand-held microscope has built-in illumination enabling objects to be viewed with brightness and precision. A tiny secret code, printed on the packaging, can be read under the microscope.
Kids who find the code are invited to email Brainstorm to enter into a regular free prize draw. Winners will receive a selection of science toys of their choice.
Nick Saunders, sales director at Brainstorm, said: “I love this idea; the chance to win prizes promotes the items for retailers, and the kids immediately engage with the product in order to enter the competition. When answering, the retail outlet at which the item was bought must be stated so that we can fund the prize give-away through that retailer, which in turn allows the retailer an opportunity to attract some local PR capital.”