Brainstorm’s StikBot visits Hamleys Regent Street

Published on: 27th February 2020

Brainstorm’s StikBot and Eugy ranges were showcased to kids of all ages at Hamleys Regent Street as part of the stores’ February half-term programme. 

The StikBot character made an appearance at Hamleys Regent Street store for Non-Stop Fun at Hamleys over February half-term, to support the popular StikBot range.

Kids of all ages enjoyed meeting StikBot and having their photographs taken with the animated movie star. The event also included an opportunity to visit Brainstorm’s animation-station, where kids were able to see the StikBot animation app in action, using  green-screen functionality.

Brainstorm also supplied a Eugy demonstration-station so that kids could see how the cute animal characters are put together. Eugy was launched in 2019 and has been enjoying great success. Brainstorm has already launched a total of 20 models, with seven more to be introduced to the collection in time for summer. Along with new POS developments, the added models further evidence Brainstorm’s commitment to the Eugy range of eco-friendly, intelligent craft-collectibles.

Debra Tiffany, marketing manager at Brainstorm, said: “Our StikBot events proved really popular when they launched last year, and so it was great to take the character and demo the product range at Hamleys. Eugy is also a perfect toy for children to get to grips with and the demonstrators had great fun showing both ranges to full effect.”


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