Around a quarter of exhibitors at this year’s Brand Licensing Europe will be attending for the first time.

Brand Licensing Europe 2012 has added over 85 new exhibitors to a 250-strong line-up. New exhibitors for this year include: DreamWorks Animation, Warner Bros. Consumer Products, DeLiSo Sophie La Girafe, Association of Illustrators, Endemol Worldwide brands, Inhouse Enterprises/Zandra Rhodes, MGA Entertainment, Museum Of London, Royal Opera House, Sony Computer Entertainment Europe, The British Library and Tractorland.

Jessica Blue, Brand Licensing Europe show director, said: “This year’s show has grown by a phenomenal 25% with so many new exhibitors on board and many of our returning exhibitors taking larger stands. We look forward to a busy and productive three days on the show floor!”

Running alongside the exhibition will be the Licensing Academy featuring keynote sessions from leading industry experts, as well as the License This! competition.

For more information and a full list of exhibitors, visit www.brandlicensing.eu.