LICENSING NEWS

Brand Licensing Europe 2014 bolsters booming licensing industry

Published on: 7th November 2014

Brand Licensing Europe (BLE) 2014 has once again boosted the thriving licensing industry, now worth an estimated £8bn in retail sales in the UK.BLE300 

A total of 7,164 visitors attended this year’s show (subject to BPA Audit), consistent with the record-breaking 2013 event. This year saw an increase in overseas visitors and a 28% rise in retailers attending the show.

This year’s Retail Mentoring Programme was also the biggest yet since its launch five years ago.  It attracted over 50 individual buyers from 10 of the major UK retailers, and now officially forms part of Tesco’s training programme for buyers.

Darren Brechin, BLE Event Director, commented: “We couldn’t be more thrilled with this year’s event. There was a buzz on the show floor from the minute the doors opened each morning until the show closed. Our key objective for 2014 was to deliver more qualified buyers, and we were looking to increase retail visitors by at least 10%, so to witness a 28% increase in retail attendees has surpassed all our expectations.”

Brand Licensing Europe 2015 will take place from 13 – 15 October 2015 at Olympia, London.

If you would like to receive our daily newsflash emailclick here; you can also follow us on Twitter and Facebook and request a print subscription here.

RECENT ARTICLES

Character Options’ Little Live Pets set for success this autumn/winter

Obituary: Michael Nunn

Britains partners with Rural Life Living Museum to mark centenary

Exclusive: IETP’s Sarah Ng on the most trusted responsible sourcing programme for toys

Senior Warner Bros. Consumer Products execs to kick off opening keynote at Licensing Expo Virtual 2021

Silvergate’s Octonauts attraction opens at Sea Life centres

Spielwarenmesse to offer digital platform alongside live 2022 event

Friday Blog

When the ship hits the fan…it’s the Friday Blog!

Andrew Laughton completes 110km walk in aid of the Toy Trust and Fence Club

Amazon

Amazon blames social media for fake reviews