Ralph Straus, head of strategy and brand management at FIFA, will take to the floor for this year’s Big Interview at Brand Licensing Europe.
Straus oversees a number of FIFA’s marketing departments including brand management, marketing communication and research, strategic marketing projects and licensing.
He will discuss the power of football and of major events like the FIFA World Cup to reach out to fans through licensing and merchandising; outline current trends in sport and event licensing, challenging the view that licensing of sports events is declining; and give exclusive insight into FIFA’s licensing strategy for 2014 and discuss some of the challenges it faces. Attendees will also learn about the licensing opportunities presented by FIFA’s historical brand assets.
The Big Interview takes place in the Licensing Academy on Wednesday 17th October from 13.00 – 13.45 at Brand Licensing Europe 2012, Olympia, London.