The series of masterclasses has been developed by Brand Licensing Europe and Licensing International and begins in-person in London on May 12th.

The all-new Brand Licensing Retailers’ Academy is a series of six masterclasses specifically designed for experienced retail professionals. The year-round programme, developed by licensing industry experts Brand Licensing Europe and Licensing International, will feature leading licensing executives sharing their expertise, including how licensing drives enhanced customer engagement, key consumer insights behind licensed product purchase intent and exclusive access to the data behind emerging industry trends. The series will kick off with an in-person half-day event in central London on May 12th.

The BLRA programme, which includes membership to Licensing International, is exclusively for retailers, but space is limited and participants are encouraged to enrol now.

“We are excited to launch this complimentary masterclass series developed specifically for senior retail professionals. Licensing International is rooted in retail and merchandising, and these classes are a natural extension,” said Maura Regan, president of Licensing International.

“This joint programme with Licensing International builds on our commitment to engage with retailers year-round and support them as they continue to develop their licensing expertise,” added Anna Knight, SVP of Licensing, Informa Markets. “It is the perfect complement to our Retail Mentoring Programme, and we’re excited to further enhance our roster of opportunities for retailers to engage with the world of brand licensing.”

Interested retailers can register here or contact Keith Pashley for further information.

Brand Licensing Europe (BLE) is the only pan-European event dedicated to licensing and brand extension, and is is a must-attend event for businesses looking to discover and secure deals with the most sought-after brands, characters and images available for licensing. Visit www.brandlicensing.eu for more information.

Licensing International is the leading trade organisation for the global brand licensing industry, with a mission to foster the growth and expansion of brand licensing around the world, raise the level of professionalism for licensing practitioners and create greater awareness of the benefits of licensing to the business community at large. Founded in 1985, there are members in over 40 countries who enjoy access to an array of benefits, including extensive educational programming and global networking events. Visit www.LicensingInternational.org for more information.