NEWS

Brand new Toy Demo Zone to join toy sector at Autumn Fair

Published on: 28th July 2017

Trade event will run from 3rd-6th September at the NEC in Birmingham.

Autumn Fair 2017 will feature a revamped Children’s Gifts, Toys and Gadgets sector with a Hamley’s-style Toy Demo Zone.

Visitors to Autumn Fair can expect to see all the latest toys and children’s gifts to hit the market. With many exhibitors choosing to launch their newest innovations at the show, buyers and retail decision makers will have the opportunity to be among the very first to order next season’s children’s must-haves for their stores.

The industry is leaning towards better quality toys as well as licensed products, which are a big story in this sector. Puzzles, wooden toys and board games are all gaining favour among consumers as sales rise and there will be plenty of each to see at Autumn Fair.

A new Toy Demo Zone will feature within the section this September. This area will host selected suppliers invited to demonstrate their products at the front, while the back will appear as a shop window with the latest products on display. It will be opened for demonstrations at regular intervals throughout the day as well as acting as a showcase for the most exciting toys being launched to market at Autumn Fair.

Wilton Bradley, whose house brands including Xootz, JSF-Tech and Toyrific, will take an extended stand, while Halilit and The House of Puzzles will also return to the show.

Autumn Fair will return to Birmingham’s NEC from 3rd-6th September. The Volume sector will open on 2nd September.

RECENT ARTICLES

Breaking News: Rubie’s close to finalising agreement to come out of Chapter 11

Bored? Games? – Festival of Licensing examines the crossover between licensing and board games

Rosie Marshall to head up plaY-room

Messe Frankfurt postpones early Q1 trade shows

Epoch launches Aquabeads TikTok campaign

MadeForMums unveils top 100 toys for Christmas

Barbie 60th anniversary campaign recognised at EMEA Purpose Awards

Posh Paws named as new plush licensee for Sesame Street

Hasbro Happy Hours programme announced for Festival of Licensing

Asmodee announces AsmoFair Part II