LICENSING NEWS

Brand-Ward signs deal with Sonic Vault

Published on: 8th September 2020

The deal will allow kids’ animation and live-action producers to commission music, voice-overs and other audio assets.

Brand-WardSonic Vault has appointed Brand-Ward, the London-based kids’ IP consultancy and licensing agent launched by Jean-Philippe Randisi and Trudi Hayward in 2019, as it looks to offer music, special effects and voice-over services to content producers.

Deddy Tzur, one of the founders of Sonic Vault, has been credited for film music in titles including The Golden Compass, Transformers, The Avengers, Digimon and Pirates of the Caribbean, amongst many others, while his business partner, Gigi Meroni, is an Emmy award winning composer whose music credits include What’s New Scooby Doo, Lala Loopsies, Norm of the North, Yoohoo and Friends and more.

Sonic Vault, with Brand-Ward’s support, will enable kids’ animation and live-action producers to commission premium quality music and administer and monetise these audio assets. The venture will also propose fully integrated English voiceover production services. Brand-Ward says these services will be made available at competitive prices, and hassle free.

Jean-Philippe Randisi commented: “Music, voices and sounds are critical to the success of a series, and we felt that they are often treated as a necessary evil rather than a brand signature and asset, mostly because some producers struggle with costs and complex processes. This is why we feel that it is important to give the industry an opportunity to compete with major studios on levelled playing field, thanks to top talents, honest pricing and professionally managed rights administration.”

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