NEWS

Bratz celebrates 21st birthday with new partnerships and products

Published on: 24th October 2022

Brand has unveiled reproductions of fan-favourite Bratz Series 2 and Girls Nite Out Dolls, alongside new Cult Gaia Designer Dolls, and expanded its licensed portfolio. 

MGA Entertainment is celebrating the 21st birthday of Bratz with new product launches and partnerships across categories this October.

Since its debut in 2001, Bratz has taken the global toy and fashion industries by storm with its commitment to inclusivity, self-expression, and passion for fashion. The brand remains as popular as ever by maintaining cultural relevance and celebrating its community of fans.

MGA has partnered with leading fashion brand Cult Gaia to celebrate both Bratz’s 21st birthday and Cult Gaia’s 10th anniversary, as well as to pay homage to the unique connection between the two brands. Twenty one years ago, when Jasmin Larian Hekmat was only 12 years old, her father, Isaac Larian, founder and CEO of MGA Entertainment, sought her help on early concepts for Bratz dolls. Today, as founder and CEO of Cult Gaia, Jasmin attributes much of her creative influence to her time spent designing miniature collections for the dolls. While focusing on the fashion brand, she remains close to Bratz as creative director for the doll line today.

New for this year, Bratz and Cult Gaia have partnered on a ready-to-wear fashion line which launched in early 2022, and now, the two brands have teamed up again to introduce the first-ever Bratz x Cult Gaia designer dolls, launched on 1st October.

“The Bratz x Cult Gaia dolls are a landmark celebration of where both brands came from, our intrinsic and often unspoken connection, our loyal communities, and all the exciting things that are yet to come,” said Jasmin Larian. “The Bratz dolls and brand are so special to me and finding the sweet spot somewhere between the natural aesthetic of Cult Gaia and the glitzy glam of Bratz feels like a full circle moment.”

The two Bratz x Cult Gaia designer dolls feature fan favourite Bratz characters, Cloe and Yasmin, who wear pieces from Cult Gaia collections.

To celebrate Bratz’s 21st birthday in style, the brands will hit the Goldstein House x Club James in Beverly Hills, California, with an exclusive, star-studded event hosted by Cult Gaia and influencer Stassie Karanikolaou. To highlight the brands’ passion for fashion, Bratz and Cult Gaia have partnered with Up Next Designer Albert Ayal, who will be dressing party guests in curated looks from up and coming designers.

Beyond the Cult Gaia collaboration, Bratz continues its 21st birthday celebration with new product launches hitting online retailers in October: Bratz Series 2 Fashion Doll reproductions and Bratz Girls Nite Out 21st Birthday Edition Fashion Dolls. Bratz Series 2 comprises near-exact reproductions of five dolls originally released between 2002 and 2005, including Meygan, Nevra, Kiana, Kumi and Dylan. The Bratz Girls Nite Out 21st Birthday Edition Fashion Dolls celebrate Bratz turning 21 years old with reproductions of the original Bratz Girls Nite Out dolls first issued in 2004, including Cloe, Yasmin, Jade, Sasha and Dana.

Bratz has also partnered with Glamnetic, which recently released false eyelashes and press-on nails inspired by the unique styles of each of the core four Bratz characters.

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