To celebrate the start of The X Factor live shows, the famous judging panel has been recreated in the form of Bratz dolls.
Following the Bratz ‘It’s Good to be Yourself’ mantra, the dolls have been designed to match the judges’ individual personalities, coming with their own unique style.
Simon Cowell’s doll is dressed in his trademark open white shirt and high waistline dark trousers, whilst Nick Grimshaw’s is dressed in a speckled Topman creation. The Rita Ora doll is sporting a red Tom Ford-inspired dress, whilst the Cheryl Fernandez-Versini Bratz doll is dressed in a monochrome dress and platforms.
UK brand manager, Nicola Mellor, explained: “Our fans love The X Factor so we decided to mark the start of the live shows by transforming Simon, Cheryl, Nick and Rita into Bratz dolls. The judges iconic looks were recreated, such as Simon’s classic white shirt and Rita’s glamourous red dress, but with an added Bratz twist. We created a mood board of the four judges and then photographed them with a Bratz-sized X Factor set here in the UK before posting across our social channels.”
The activity attracted national press attention, and on social media generated high levels of shares and engagement across all channels.
The campaign is the launch pad for the new CIY (Create It Yourself) range which launched in Target in the US and will be available in the UK from early 2016. Consumers will be able to create their own Bratz dolls from scratch, including skin tone, eye colour, hair colour and outfits.