Bratz has relaunched with a new look complete with bespoke emojis, webisodes and a new single.
Recorded by US teen star Skylar Steckler, the original song, Bratz What’s Up was made available on iTunes on Friday 24th July. Skylar is signed to Cherrytree Records, whose roster includes Ellie Goulding and Robyn. Her debut album is due for release in September.
The new Bratz emojis are also available now in the App Store and are free to download. Featuring illustrations of the Bratz as well as popular social media icons and buzz words, such as LOL, OMG! and #Selfie
The core Bratz dolls, Cloe, Yasmin, Jade and Sasha were officially relaunched along with the newest member to their group of besties, Raya.
The relaunch features a new line of products, entertainment content and an app.