The all-new Pride Collection is inspired by fan-favourite Bratz characters and girlfriends, Roxxi and Nevra.
MGA Entertainment has announced the all-new Pride Collection, inspired by the popular Bratz characters. The trailblazing collection, including an exclusive, collectible Bratz two-pack of the first ever fashion doll same-sex couple and an explosive, ready-to-wear fashion capsule collection, was created in collaboration with Jimmy Paul, the world-renowned LGBTQ designer behind the popular Amsterdam fashion brand by the same name. The Pride Collection is available globally now, to coincide with Pride Month.
The Bratz Pride x JimmyPaul collaboration is a landmark first in the industry and seeks to celebrate and stand for inclusivity and self-expression, encouraging fans to embrace who they are. As a key component of this historical partnership, and to further support the community, MGA Cares, MGA Entertainment’s charitable arm, has committed to donating $25,000 to The Trevor Project, the world’s largest suicide prevention and mental health organization for LGBTQ youth.
“We are proud to announce this culturally significant collection and collaboration with Jimmy Paul and express our support for the LGBTQ community through a charitable donation to The Trevor Project,” said Jasmin Larian, Bratz creative director and daughter of MGA Entertainment’s founder and CEO, Isaac Larian. “For more than 20 years, the Bratz brand has remained true to its values of inclusivity and authenticity, and the Bratz Pride x JimmyPaul collaboration speaks volumes to this commitment.”
MGA says Bratz characters Roxxi and Nevra embody values of self-expression, confidence and inclusion that both the Bratz brand and the LGBTQ community stand for. Roxxi, nicknamed “Spice,” was first introduced in 2004 and is lead singer of the iconic band and accompanying movie, album, and video game, Bratz Rock Angelz. Nevra came onto the scene a year prior and the fan community was thrilled when the duo announced they were a couple, coming out across Bratz social media as lesbian and bisexual, respectively, in June of 2020. MGA and the Bratz team have continued to celebrate the relationship since its origin, integrating the girls’ love story into their social content. For the first time, Roxxi and Nevra will now be sold together in a two-pack celebrating their relationship for Pride Month.
The Pride Collection combines JimmyPaul’s vibrant and bold flair with Bratz Y2K appeal. The Bratz two-pack includes Roxxi and Nevra in JimmyPaul apparel and accessories, ready for the Pride Rally in the Bratz fictional hometown of Stilesville. Eye-catching packaging that features colourful illustrations by Jimmy Paul can be repurposed as a backdrop for display.
An exclusive and limited-edition premium-wear JimmyPaul collection will also be available globally on www.jimmypaul.com with exact replicas of the dolls’ looks in adult sizes, plus limited edition fashion tees will also be available at several retailers.
“One of the unique elements of this collaboration is that it offers adult apparel designed by Jimmy Paul which allows Bratz fans to not only collect the limited-edition dolls, but also dress alike and celebrate this important occasion in a unique fan offering,” said Gustavo Antonioni, chief operating officer for Difuzed.
Bratz will roll out content highlighting fans’ stories of self-acceptance as well as all new “Talking Bratz” episodes featuring a CGI Bratz version of Jimmy Paul himself, and more.