Winners of 57th annual Toy Industry Awards revealed

Published on: 25th January 2022

The Barbie Day to Night Dreamhouse, Mattel and Smyths triumph at the highly anticipated annual Toy Industry Awards.

The Barbie Day to Night Dreamhouse, Mattel and Smyths triumphed at this year’s Toy Industry Awards, winning Toy of the Year, Supplier of the Year and Toy Retailer of the Year respectively. A TRA Outstanding Contribution Award was presented to Dream Toys’ Gary Grant for his individual contribution to the Dream Toys event over many years.

As part of this year’s Industry Awards preparations, it had been hoped that a physical presentation of Industry Award winners could take place. However, given this year's unique circumstances and the impact Covid continues to have, a special video featuring all the esteemed finalists and winners for 2021 has been produced instead.

The Toy Industry Awards - which are presented by the British Toy & Hobby Association (BTHA) and the Toy Retailers Association (TRA) - are announced on the first day of London Toy Fair 2022, which is currently taking place at Olympia London.

The full line up of winners is as follows:

Toy Retailer of the Year

  • Independent Toy Retailer of the Year (single store)  - Toys & Games of Worcester
  • Independent Multi-Store Toy Retailer of the Year (up to 10 stores) - Midco Toymaster
  • Omnichannel Toy Retailer of the Year - Smyths Toys
  • Multiple Toy Retailer of the Year - B&M Stores
  • Online Excellence Award - The Very Group

Overall Toy Retailer of the Year - Smyths Toys

Toy and Supplier of the Year

  • Action Toy of the Year - Heroes of Goo Jit Zu Figures - Character Options
  • Construction Toy of the Year - Harry Potter Hogwarts Express - The Lego Group
  • Kidult Toy of the Year - Lego Technic Lamborghini - The Lego Group
  • Interactive Toy of the Year - Magic Mixies - Moose Toys
  • Vehicle Brand of the Year - Hot Wheel - Mattel
  • Outdoor Sports Toy of the Year - Moon Shoes - Character Options
  • Craze of the Year - Fidget Box - One For Fun
  • Fashion Doll of The Year - L.O.L. Surprise! Movie Doll - MGA Entertainment
  • Plush Toy of The Year - Squish-a-boos - Ty Toys
  • Trading Game of the Year - Pokémon Trading Cards - Asmodee
  • Pre School Toy of The Year - CoComelon Bedtime JJ Doll - Bandai
  • Collectible Toy of The Year - Mini Brands - Zuru
  • Pre-School Licence of the Year - Paw Patrol - Spin Master

TRA Special Recognition Award - Gary Grant - Dream Toys               

Toy of the Year - Barbie Day to Night Dreamhouse - Mattel

Toy Supplier of the Year - Mattel          

Graham Canning, chairman of the BTHA, said: “On behalf of the BTHA, I would like to congratulate all the winners of this year’s Toy Retailer Awards. In what was another challenging year, all our judges were impressed with the high standard of entries received and the achievements made in 2021 by all the retailer finalists, who should be highly commended. Congratulations must also go to our worthy runners-up who, it should be remembered, were the best in their categories. My sincere thanks go to everyone for their participation.”

Alan Simpson, chairman of the TRA, added: “The Toy Retailers Association and its panel of retail judges were impressed with the choice of toys on sale throughout 2021 that brought education, entertainment and joy to children during the year. Congratulations to all the shortlisted toys, and especially the winners, that the retailers deemed to be the best of the year. I would also like to thank Gary Grant on behalf of the entire industry for his many years of running Dream Toys, bringing toys to the attention of the media and families in the run up to Christmas.”


L.O.L. Surprise! celebrates L.O.L. Day with fans across the UK

CMA investigates Amazon UK over listings practices

Bandai UK welcomes new commercial manager

Treasures of Wetherby goes up for sale

Rainbow and Flair partner on Pinocchio and Friends

Exclusive: Spotlight on Dress-up & Role Play

My Top Trumps pledges support for women’s and girl’s grassroots football

Spin Master’s Tech Deck announces return as official partner of NASS

Smyths Toys acquires PicWic Toys

Full steam ahead for Toynamics’ Hape railway campaign