NEWS

Breyer on sale in Harrods

Published on: 18th July 2014

DKL Marketing has announced that the Breyer Model Horse range is now on sale in Harrods. Breyer300

Located in the newly revamped Harrods toy department, the range covers all the key lines supported with a Frankel promotion.

David Allan, sales director, said: “Harrods is always a target account for us, and am pleased we could reach an agreement to sell Breyer to the global customer base that visit Harrods. Going forward, DKL will be supporting Harrods with Breyer exclusives, promotions and visits.”

DKL is looking forward to growing the Breyer UK visibility and Harrods is key to the company’s plans.

If you would like to receive our daily newsflash email, click here; you can also follow us on Twitter and Facebook and request a print subscription here.

RECENT ARTICLES

Friday Blog

When the ship hits the fan…it’s the Friday Blog!

Andrew Laughton completes 110km walk in aid of the Toy Trust and Fence Club

Amazon

Amazon blames social media for fake reviews

Rubies adds Amelia Fang to its licensed costume portfolio

Tonies adds characters from classic children’s books to range

Wilton Bradley appoints Jeff Goldstein as country manager for the US and Canada

TopBright expands into Europe

Zapf, MGA, Sawdust and Rainbows, Mookie and many more celebrate Loved by Parents wins

More new roles added to the Toy World recruitment section

New Giraffe Insights research: international kids gifting behaviours