The collectable model horse brand will be running various promotional activities in the run-up to Christmas in both print and online. The magazine will work closely with Breyer to run competitions offering exclusive prizes only available through the magazine, as well as running articles offering behind the scenes expertise about how to customise Breyer models.
The partnership will also see an exclusive subscription offer between Breyer and Pony Magazine in conjunction with The London International Horse Show in December (Olympia, London).
Paul Chandler, marketing manager at Hornby, commented: “We are delighted to be working with Pony. Young horse fans will love this initiative from Breyer. The Pony Magazine is a perfect fit with the Breyer brand.”
Zoe Cannon, marketing manager at DJ Murphy, publishers of Pony Magazine, added: “Pony Magazine is thrilled to be working alongside Hornby with the Breyer brand. The partnership offers our readers unique access to Breyer products and services, which we know they will love. The readership is passionate about horses and ponies, and collectable ranges like Breyer can be just as important to them as the community they become part of by reading Pony Magazine.”