Over 10-12 July, the Play Fest will facilitate a conversation with the online community to gather insights from families about how the Brio brand and its products are perceived within the UK market, and also build a dialogue between independent Brio retailers and Play Fest families.
The event has been supported by a 21-day online marketing campaign inviting participation across Twitter and Facebook for UK families designed and delivered by Buzz Internet Marketing, the creative inspiration behind the Izziwizzi Kids Play Fest.
Marbel acquired the distribution rights of the Brio brand at the start of 2011 and is continually exploring new ways to support its retailers with the brand.
Phil Nelson, marketing manager at Marbel Toys, said: “We are looking forward to giving the opportunity for retailers to engage directly with their target customers and get really valuable feedback.”
Al Boxall-Gordon of Buzz Internet Marketing, and founder of the Izziwizzi Kids Play Fest, said: “In addition to direct engagement for toy brands and retailers with consumers, we are excited to be working with Brio, as this style of Play Fest offers an unique opportunity to gather consumer insights into various aspects of point of sale marketing. This is valuable for toy brands, retailers and consumers alike.”
Brio Play Fest is taking place on Twitter on Tuesday 10th July, follow the hash tag #PlayFest, and on Facebook on Thursday 12th July 8.30-10pm on the Izziwizzi Kids Facebook Fan page at http://www.facebook.com/izziwizzikids.