Brio launches Builder video

Published on: 27th April 2012

Brio has developed a demonstration video to support the autumn launch of the new Brio Builder range.

The video will be available to Brio retailers to display in-store as part of the POS package currently being finalised.

Brio Builder is a wooden-based construction system which allows children 5+ years to build sturdy models with realistic details by following the instruction manual.

There are 8 different models in total, and all of them can be built into a secondary model, that you can easily find on the upcoming web site: Every model comes with a child size tool to help with the construction.

The new packaging comes with a sizing system, where the size of the product corresponds to both difficulty and price level.



Breaking News: Rubie’s close to finalising agreement to come out of Chapter 11

Bored? Games? – Festival of Licensing examines the crossover between licensing and board games

Rosie Marshall to head up plaY-room

Messe Frankfurt postpones early Q1 trade shows

Epoch launches Aquabeads TikTok campaign

MadeForMums unveils top 100 toys for Christmas

Barbie 60th anniversary campaign recognised at EMEA Purpose Awards

Posh Paws named as new plush licensee for Sesame Street

Hasbro Happy Hours programme announced for Festival of Licensing

Asmodee announces AsmoFair Part II