NEWS

Brio on board for Virtual Happy Place Festival

Published on: 26th June 2020

Brio is the exclusive sponsor of the Family Retreat area, which offers a programme of playful activities and storytelling.

Brio is among the brands sponsoring Fearne Cotton’s recently launched Happy Place virtual festival. The initiative aims to bring to life the highly acclaimed Happy Place Festival in the form of an online experience, and thousands of visitors have already engaged with the event since its launch earlier this month. Brio is the exclusive sponsor of the Family Retreat area, which offers a programme of playful activities and storytelling for the whole family to enjoy.

Running until 12th July, the free-to-enjoy digital festival continues the Happy Place ethos in promoting well-being, positivity and calmness and features a wide range of well-known guests and experts. New content is being added daily to the dedicated website here. Reflecting the feel of the real-world experience, visitors to the site can ‘roam’ around the festival, visiting themed areas including the Main Stage, Talk Lounge, Meditation Mountain, Pledge Wall and Family Retreat. Although the event is free to attend, there is also an opportunity for visitors to make a donation to any of a selection of Fearne’s chosen charities.

“The Happy Place Festival is a fantastic fit for Brio,” said Ravensburger’s head of marketing, Katy Fletcher. “The brand is dedicated to sharing the joy of play and encouraging imaginations to run free. These passions are shared by the team at Happy Place and we’re delighted to be a part of this exciting initiative.”

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