Britains donates £10,000 to charity Farms for City Children

Published on: 9th September 2021

Britains, Europe’s oldest specialist in agricultural toys and collectibles, is marking its 100th anniversary by donating the sum to the educational charity. 

The farm activities include feeding livestock from hens and pigs to dairy cows.

Farms for City Children, founded in 1976, is a charity that offers school children aged 8-13 the chance to experience life on a working farm. With locations across Devon, Pembrokeshire and Gloucestershire, children and their teachers can work on the farm and explore the local countryside. Prioritising schools that score highly against particular criteria, which include the index of multiple deprivation and free school meal eligibility, the experience at Farms for City Children farms helps develop self-confidence and new friendships, as participants experience completely new environments beyond their city horizons.

Britains’ £10,000 donation will help fund a week-long experience on a working farm for 25 children facing challenges in their lives, many of whom live in some of the most densely populated areas of the country. Following a difficult 18 months which saw home-schooling requirements separate kids from their peers and keep them inside, the experience at Farms for City Children that Tomy is funding allows one lucky class to learn together outside of the classroom and away from technology, via activities led by knowledgeable and experienced former primary school teachers.

Mary Wood, general manager UK and Ireland at Tomy, said: “We are incredibly proud of Britains’ 100 year history. Without the support of the incredible farming community we wouldn’t be where we are today – Europe’s oldest specialist in agricultural toys and collectibles. As we reach this major milestone, it was really important to give back, and what better cause than the Farms for City Children charity. The work they do in helping children experiencing challenges in built-up environments learn new skills and explore new landscapes, all while learning on a working farm, is simply remarkable. We really hope this £10,000 donation helps a school class come together once again after what has been a challenging 18 months for us all.”

Many Farms for City Children participants come from densely populated areas.

Lisa Long, regional corporate fundraising manager, said: “We are so incredibly grateful to the Britains team for this generous donation. Sadly, our beneficiaries’ needs have intensified over the past 18 months due to the consequences of the pandemic and school closures. The pandemic has heavily impacted children; they have missed learning and development opportunities, the chance to make friends and experience real structure in their everyday lives, ultimately affecting mental health and lack of engagement with education. We can’t thank Britains enough for this amazing donation and we’re pleased we can help mark its centenary year.”

For more information on Britains, click here.


Friday Blog

On a positive note…it’s the Friday Blog!

Rainbow High welcomes six new dolls

More new roles added to Toy World’s recruitment section

Zombie Kittens wins Best Variant award at UK Games Expo

Obituary: Bob Simpson

Consumers urged to ‘shop small’ for Independents’ Day Weekend

Mighty Jaxx showcases collectibles at Silverstone F1

The July issue of Toy World is out now

BTHA presents Golden Teddy Award to Tim Hall

Gabe Hicks appointed senior game designer at Steamforged Games