Britains partners with Rural Life Living Museum to mark centenary

Published on: 21st June 2021

A fun farm experience will run for three months, offering a summer of family days out perfect for agricultural enthusiasts. 

Britains, Europe’s oldest specialist in agricultural toys and collectibles, is celebrating its 100th anniversary by teaming up with Rural Life Living Museum in Surrey to create a unique experience for the whole family to enjoy this summer.

The Rural Life Museum features a collection of beautiful old rural buildings, tractors and farm equipment, plus its own small railway. Launched on Father’s Day, visitors to the farm will now be treated to a specially designed Britains-inspired toy trail. Britains products will be ‘hidden’ around the site, challenging families to spot them along their route. This fun-filled-farm experience will be running for three whole months, giving guests plenty of time to visit.

The team at the museum has also designed a fun activity sheet to keep the children entertained throughout the day. There’s plenty of photo opportunities too; visitors that upload their best snap taken with the special Britains photo frame to Facebook or Instagram will be in with a chance of winning one of Britains’ Farm in a Box toys.

Mary Wood, general manager UK and Ireland at Tomy, said: “This centenary year is an incredible milestone for the Britains brand, which is why we have arranged plenty of exciting partnerships to help us and our wonderful fans celebrate this landmark. Many avid collectors of the brand have added to their vast collection of Britains products over the years, but the brand is also iconic to today’s generation, which is why we teamed up with the fantastic Rural Life Living Museum to create an experience that can be enjoyed by the whole family. The unique trail the team at Rural Life Living Museum has created offers a really exciting day out where children can learn and play, perfect for the up-coming summer holidays. We would like to thank the team at Rural Life for helping us celebrate our 100-year anniversary and hope many families across the country enjoy visiting.”

Lianne Rowden, Learning & Community engagement  officer at The Rural Life Living Museum, added: “We are delighted to be working with Britains Farm Toys on this new family activity trail, which will help to bring our agricultural collection to life for our visitors.  Having the miniature versions of our farming equipment hidden around our buildings will provide some entertaining family fun, and we are looking forward to seeing the selfies that visitors post on our social media.”

When: 20th June – 12th September
Opening Hours: 10am – 4pm
Address: The Reeds Rd, Tilford, Farnham GU10 2DL

To find out more, click here.


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