NEWS

BTHA continues partnership with KidsOut for Toy Fair 2018

Published on: 15th November 2017

The children’s charity will hold the Trolley Dash donation drive for third consecutive year.

This will be the third year in succession that the children’s charity will host the annual Trolley Dash at the show. The Trolley Dash event takes place at the end of Toy Fair, where volunteers from KidsOut travel through the aisles with empty shopping trolleys, encouraging exhibitors to donate toys from their stands.

KidsOut works with Women’s Aid Federation refuges across the UK to provide positive experiences to children who have escaped domestic abuse, including fun days out and toys for playrooms. The toys gathered during the Toy Fair Trolley Dash are either sent to refuge homes playrooms or to rehomed children directly through the KidsOut Toy Box initiative.

Majen Immink, head of Toy Fair operations and sales, commented: “We are very proud to welcome back KidsOut as our official charity partner for 2018. The Trolley Dash has become a real highlight of the show and we are extremely appreciative of the kindness shown by our exhibitors and hope that as many as possible are once again able to donate to this fantastic cause.”

Sandra Doherty, head of children’s services at KidsOut, added: “More than 4,000 toys were collected in the Trolley Dash at Toy Fair 2017, and the BTHA and KidsOut hope to make an even bigger impact this year. With the support of the industry, we have managed to send a box of toys to hundreds more vulnerable children. We are also planning on giving a toy for every child in refuge this Christmas.”

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