NEWS

BTHA launches annual Ask the Media video

Published on: 23rd October 2017

Video provides exhibitors with latest show information and top tips, as well as advice from leading journalists.

The British Toy and Hobby Association today released the annual Ask the Media video for Toy Fair 2018. The video outlines all the important PR opportunities available to Toy Fair exhibitors through the BTHA, as well as interviews with journalists and bloggers on their expectations for the show.

Journalists interviewed this year are Steffan Powell, broadcast journalist at the BBC, Jane Hamilton, consumer reporter at The Sun, and Franca Desjadins, blogger at the award-nominated parenting blog A Moment With Franca.

Ask the Media is presented by Rebecca Deeming, Public Relations Manager at the BTHA. The interviews cover how stories get picked at each outlet, what makes a good story at Toy Fair, and how to avoid common PR mistakes.

Rebecca commented: “Our goal with Ask the Media is to ensure exhibitors have all the information they need to make the most of their time at Toy Fair. I’d like to personally thank Steffan, Jane, and Franca for taking the time to share their valuable insights. Their interviews are essential viewing for exhibitors that want to work with national and broadcast outlets, as well as the increasingly influential world of bloggers.”

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