LICENSING NEWS

Bulldog announces two new licensees for Enid Blyton programme

Published on: 21st June 2017

Gibsons will be producing puzzles, and The Lagoon Group will offer toys and games.

Enid Blyton’s best-known work is The Famous Five series, but her titles also include Malory Towers and The Secret Seven. Her books have proved popular with successive generations of British children, sold hundreds of millions of copies, and regularly feature in the top ten list of the best-selling authors in the UK. Enid Blyton also has international appeal, and is the fourth most translated author in history after Agatha Christie, Jules Verne, and William Shakespeare.

Bulldog Licensing is launching The Famous Five programme this year to coincide with the 75th anniversary of the first book, with greetings cards, stationery, and gift products all on the way. In addition, a series of tongue-in-cheek Famous Five books for grown-ups has regularly topped the bestseller charts.

Vicky Hill, Bulldog Licensing director, commented: “We’re delighted to have Gibsons and The Lagoon Group on board,” says “I’m sure they will do an excellent job in tapping into the huge nostalgic appeal of these timeless classics.”

RECENT ARTICLES

Friday Blog

Your flexible friend …it’s the Friday Blog!

Schleich GmbH enjoys 7th consecutive year of growth

New logo and website make debut for Golden Bear

UK retail sales show rise over Christmas

Smart Toys and Games unveils Smartivity range

Exclusive: Holotoyz – a company to tech seriously

Exclusive: Opportunity knocks at Rubie’s

Latest Hornby results report rise in Q3 sales

The 2021 Toy Trust Media Auction is open for bids

Exclusive: Geemac – the complete package