Gibsons will be producing puzzles, and The Lagoon Group will offer toys and games.

Enid Blyton’s best-known work is The Famous Five series, but her titles also include Malory Towers and The Secret Seven. Her books have proved popular with successive generations of British children, sold hundreds of millions of copies, and regularly feature in the top ten list of the best-selling authors in the UK. Enid Blyton also has international appeal, and is the fourth most translated author in history after Agatha Christie, Jules Verne, and William Shakespeare.

Bulldog Licensing is launching The Famous Five programme this year to coincide with the 75th anniversary of the first book, with greetings cards, stationery, and gift products all on the way. In addition, a series of tongue-in-cheek Famous Five books for grown-ups has regularly topped the bestseller charts.

Vicky Hill, Bulldog Licensing director, commented: “We’re delighted to have Gibsons and The Lagoon Group on board,” says “I’m sure they will do an excellent job in tapping into the huge nostalgic appeal of these timeless classics.”