October saw the brand record its best week of sales.
Bulldog Licensing, agent for the collectible Shopkins, has revealed that October saw the brand record its best week of sales.
Retail success for the figures was enhanced by the release of Shopkins Series 6, Chef Club, which has increased YTD sales to over five million units. Retail sales for the Shopkins brand are now expected to reach £120m in 2016, double the figure for 2015.
Shopkins is the biggest girls’ brand in the UK toy sector. The Chef Club DVD from Universal is also performing well, coming in at No.4 in the kids chart, and holding its place despite competition from Barbie and Lego.
Shopkins is present in a host of other categories through licensees. These include Gemma (party goods), Fashion UK (apparel), Aykroyds TDP (nightwear and underwear), Spearmark (lunchware, tableware, drinkware and lighting), Topps (collectible and trading cards), VMC (headwear, scarves, sunglasses and more), Blueprint (stationery), Character World (bedding, inflatable chairs and beanbags), Danilo (greetings cards, wrap and calendars), DJ Murphy (magazines), Winning Moves (games), H&A (health and beauty) and Whitehouse Leisure (amusement plush).
“Shopkins is doing phenomenally well across all areas and just keeps on growing,” said Vicky Hill, Bulldog’s licensing manager. “This has been the first year for all our licensee partners to have product on the market and we are delighted with the results.”