Zag continues to increase its reach of licensees for Miraculous: Tales of Ladybug and Cat Noir.
Its representative Bulldog Licensing has signed deals with Gosh! Designs at PMS International (stationery, pocket money toys and creative play), IglooBooks (book publishing), Kokomo (dental and gift sets) and Roy Lowe (socks).
The animated series launched on the Disney Channel in the UK over the last year and Disney has also picked up series two, which will screen later this year, whilst free to air broadcaster Pop got the UK rights to the show.
The addition of the new licensees adds to an existing programme. Other partners include Maad Toys (bags and purses), Rubies (dress-up), Gemma International (greetings cards and gift packaging), Aykroyds/TDP (nightwear and underwear), Whitehouse Leisure (amusement plush), and Dreamtex for a varied range that includes duvet covers, curtains and fleece blankets and Bandai as the master toy partner.
Bulldog Licensing MD Rob Corney commented: “This new activity shows the strength of Miraculous. We’ve now got a large programme in place, across multiple categories, and with the show performing so well on TV there is a huge amount of interest in this brand.”