Dreamtex, Aykroyds/TDP and Whitehouse Leisure have joined the brand’s licensing programme.
The first series of Miraculous is already the number one show on the Disney Channel UK, and will debut on free to air TV in early 2017.
The new deals will see Aykroyds/TDP producing nightwear and underwear, whilst Whitehouse Leisure is on board for amusement plush. Dreamtex is planning a varied range that includes curtains, fleece blankets, sleeved fleece, hot water bottles, pyjama cases, cushions, rugs, sleeping bags, inflatable chairs, towels, ponchos, beanbags, fitted sheets and cuddle robes.
A toy range from Bandai is also available exclusively in Toys R Us, with support for the full market roll-out next year.
“Miraculous is a new addition to our portfolio, so to be announcing three new licensees already is great news and indicative of this brand’s huge potential,” said Bulldog group managing director, Rob Corney. “This is just the start – we are dealing with masses of enquiries for this property, so I’m sure there’ll be further announcements very soon.”