LICENSING NEWS

Bulldog strikes new deal for Monster Jam

Published on: 30th April 2013

Bulldog Licensing has announced a new partnership between Fantom and Monster Jam for the creation of a new range of digital collectables.BulldogL300

This partnership aims to create a Monster Jam digital sticker album and stickers that fans can use on Facebook and mobiles to collect images of their favourite Monster Jam trucks and drivers, as well as swapping and trading online.

This is the latest addition to the licensing programme for Monster Jam. Master toy licensee Mattel sells millions of products each year, and a wide range of other partners include top licensees such as Winning Moves for Top Trumps cards, and Sunset for apparel across Europe.

Bulldog managing director Rob Corney said: “Digital collectables is very much a growth category so we are delighted to have signed this agreement with Fantom for Monster Jam. It adds another sector to what is a wide ranging programme for a very popular brand.”

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