This partnership aims to create a Monster Jam digital sticker album and stickers that fans can use on Facebook and mobiles to collect images of their favourite Monster Jam trucks and drivers, as well as swapping and trading online.
This is the latest addition to the licensing programme for Monster Jam. Master toy licensee Mattel sells millions of products each year, and a wide range of other partners include top licensees such as Winning Moves for Top Trumps cards, and Sunset for apparel across Europe.
Bulldog managing director Rob Corney said: “Digital collectables is very much a growth category so we are delighted to have signed this agreement with Fantom for Monster Jam. It adds another sector to what is a wide ranging programme for a very popular brand.”
If you would like to receive the latest toy trade news straight to your inbox, please enter your email address in the subscribe box above; you can also follow Toy World on Twitter and Facebook and request a print subscription here.