LICENSING NEWS

Bulldog’s brands set to shine in Vegas

Published on: 7th June 2016

Bulldog Licensing brings a strong and diverse portfolio of brands to this year’s Las Vegas Licensing Expo.

Shopkins-49Amongst these brands are Shopkins, Garfield, EA, Angry Birds and Yo-Kai Watch. Shopkins has a rapidly growing licensing programme which includes Gemma (party goods), Spearmark (lunchware, tableware, drinkware and lighting), Topps (collectible and trading cards, sticker products and accessories), Character World (bedding, inflatable chairs and beanbags), Flair (toys), MV Sports (wheeled toys), Winning Moves (games) and Pyramid International (posters).

Garfield is responsible for book sales in excess of 135 million copies to date, two feature-length live-action films, and three CGI animated movies, as well as thousands of lines of licensed merchandise. Current licensees include Five Mile Press (publishing and puzzles), Sambro (bags and stationery), Ravette (publishing), Smiffys (dress-up), MGML (greetings cards, wrap, tags and social stationery) and Wicked Cool (toys).

EA is behind major franchises that have dominated the digital landscape for years. Bulldog is working on major licensing programmes for some of the world’s most popular games titles including Mass Effect, Titanfall, EA Sports and Plants vs. Zombies.

Angry Birds is now a massive property with a reach across the generations. The Angry Birds Movie, released in the UK on 13th May, will boost the brand’s profile even further, and has support from distribution partner Sony, which has delivered third party promotions valuing more than $250m alongside the film launch.

Yo-Kai Watch, managed by Viz Media Europe and represented in the UK by Bulldog, is the hit anime series which has already enjoyed huge success in Japan, where it dominates the television, merchandise, gaming and toy markets, generating retail sales of over €2 billion in less than two years. The TV show has recently launched in the UK on Cartoon Network. Hasbro, Nintendo, Centum, Panini and Egmont have already signed up for the licensing programme, with further announcements set to be made across a raft of licensees.

“We are very excited about Licensing Expo this year,” said Bulldog Licensing’s MD, Rob Corney. “We’ve got a fantastic range of properties to present to potential partners – from globally established brands to red-hot new arrivals, so I’m sure we’ll be kept extremely busy.”

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