UK retailers are forecast to enjoy a £330m boost from the event, up 3.5% on last year according to analysts at Planet Retail. “It represents remarkable growth when compared to the £12m value of the UK Halloween goods market in 2001,” the analysts’ report said.
This year almost two-thirds of people in Britain are expected to celebrate Halloween in some way, according to research by analysts Conlumino.
The event, which has grown in popularity in the UK thanks to the influence of American films and sitcoms, now easily accounts for more spending than Bonfire Night. Clothing and costume sales alone are expected to be worth about £148m this year according to Conlumino’s research.
According to an American survey which asked kids what costume they are planning to wear, an estimated 2.6 million children plan to dress up as one of Disney’s Frozen characters, while about 1.8 million children will dress as one of the re-imagined classic characters from Teenage Mutant Ninja Turtles. Princess (3.4 million), animal (3 million), and Spider-Man (2.6 million) were other popular choices for children.