The news comes following the group’s acquisition of drones manufacturer, ProFlight.
The BuyItDirect Group has rebranded the company as DronesDirect.co.uk with the aim of becoming the UK’s largest drones retailer, whilst retaining the ProFlight-UK product branding, product lines and expertise.
The retailer sells a wide range of market-leading drone brands including DJI, Parrot, Yuneec, ProFlight and 3DR.
DronesDirect.co.uk currently has 50 drones on its website, including sophisticated camera and racing drones, amongst other specialist models.
ProFlight founder, Tim Morley, will continue to be heavily involved in the business and is now responsible for the website’s continued success and future development. He commented: “I’m thrilled that BuyItDirect has acquired ProFlight-UK. Nick and the company have a genuine interest in the product category and are keen to develop our offering and bring it to a wider audience.”
Nick Glynne, managing director at BuyItDirect Group, added: “ProFlight’s proposition allows us to enter the market as DronesDirect.co.uk at an advanced stage, armed with a vast knowledge of the product category and an established customer base. Whilst ProFlight-UK already has a customer base of drone racers, hobbyists, professional aerial photographers and cinematographers, BuyItDirect will help to bring the products to the attention to a wider audience.”