Campaign for Moose Toys’ Clipology features on Netflix’s Basics with ads

Published on: 14th November 2022

Clipology, which offers players an interactive streaming experience featuring the world’s most iconic TV and movie content, will appear on Netflix’s new reduced fee subscription.

ClipologyMoose Toys has announced that it is running a campaign for its new board game Clipology on Netflix’s Basic with ads, the streaming service’s new reduced-fee platform.

“At Moose, we are thrilled to be a participant in the launch of Netflix’s Basics with ads,” said David Norman, general manager at Clipology. “Keep an eye out for our new campaign for Clipology as you’re enjoying the premium streaming experience.”

Clipology offers players an interactive streaming experience featuring the world’s most iconic TV and movie content. The game sees screen time seamlessly blended with physical board game fun and features a physical board game, video content and over 12 unique video challenges. This broad range of play options means players can enjoy a highly interactive game, with thousands of memorable movie moments making up the content.

With the games season now underway, the Moose team has detailed the strong marketing plan it is placing behind Clipology. From beginning of October until end of December, the game will be supported by an extensive media campaign, including digital with YouTube, online video and retargeted display, but also cinema across Pearl & Dean and DCM (1.2m admissions expected this autumn).

As part of its marketing push, Moose Toys is participating in the launch of Netflix’s Basics with ads, which lets users pay just £4.99 if they are willing for ads to be shown before or during most TV shows and movies. The Clipology ad campaign will be one of the adverts viewers will be able to watch while streaming movies and TV shows.

“Keep an eye out for the new campaign from Clipology”, says Tamara Strange, client partner at Moose Toys’ media agency Havas Entertainment, which managed the Netflix deal.

Clipology will also benefit from strong PR coverage, being the new sponsor of Brett Goldstein’s ‘Films To Be Buried With’ podcast until mid-December. Research has also be undertaken into ‘the movie quotes we all get wrong’, including those from Apollo 13, King Kong, and Snow White and the Seven Dwarfs. The first set of results has already been released, while the second set will be available in December and amplified by a radio day hosted by TV and movie expert Boyd Hilton.

Influencers such as Olivia & Alex Bowen, Louise Roe, Mackenzie Hunkin and Remi Burgz are also on board: they will have fun playing the game and challenging their own follower communities to test their TV and movie knowledge through Instagram Reels and stories.

Clipology is a retail focus, available across all major retailers in the UK and appearing in the Smyths, The Entertainer and Toymaster Christmas catalogues, as well as media supported with campaigns appearing on Argos, Very and Amazon. During The Entertainer December Games event, Clipology will also be one of the hero games, representing family gaming via with OOA (Out of Area) marketing in-store.


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