Canal teams up with influencers on its Studio Creator brand

Published on: 20th April 2021

Canal Toys US announces a Studio Creator brand collaboration with top content creators Brent Rivera and Lexi Rivera.

To promote the Studio Creator brand, Canal Toys US has joined forces with Brent Rivera and Lexi Rivera to reach Brent’s 37m TikTok followers.

The Studio Creator Kit is perfect for anyone aspiring to become content creators and includes everything required to transform any space into a custom studio for children and adults to express themselves through creative digital content. A survey from Harris Poll shows that nearly one third of both US and UK kids aspire to be YouTubers or Vloggers. A similar study from UK company First Choice also found that the main reason for this goal is creative expression.

Brent Rivera is a popular 23-year-old content creator with a huge online following across YouTube, TikTok, Instagram and other platforms. “We’re excited to include Brent and Lexi Rivera in our brand campaign. They embody everything the Studio Creator 2 is all about – getting creative, having fun, and making original digital content,” commented Bill Uzell, president and CEO of Canal Toys US.

The incredibly successful original Studio Creator Video Maker Kit was released in the UK in August 2020 and has sold over 85000 pieces so far.

Canal Toys UK is just releasing the Studio Creator Deluxe Kit into the UK market. The new kit includes features such as a larger tripod, larger green screen and more LED light functions. The company is also launching a new extension line, a Mini Selfie Light Ring. This will be joined later in the year by a ‘Top Down’ Studio Creator set.

Canal Toys has a growing international presence through offices in France, US, England, Spain and Asia, and products sold in more than 40 territories.

For more information on the entire Canal Toys range please contact


Friday Blog

Tldr…. it’s the Friday Blog!

L.O.L. Surprise! movie to debut on Netflix

Roman’s Monopoly Mission to raise money for Make Some Noise

Kirsty Barr to work with Ravensburger marketing team

The Entertainer extends Quiet Hour to run daily across all of its stores

Lego unveils new Disney Mickey and Friends range for pre-schoolers

Dreamtex launches Liverpool FC bedding range

Exclusive: Just Play Products LLC announces opening of UK subsidiary from January 2022

Character unveils multi-licence Mash’ems TV campaign

Exclusive: Hello dolly – Toy World examines the Dolls category