Slimelicious is the latest addition to Canal Toys’ best-selling So Slime DIY range.

Slimelicious brings scents and smells to Canal Toy’s ‘No Mess! No Fail! Just add Water’ slime making innovation. The Slime Shakers in the Single, 3-Pack and Case are shaped to represent the smell of the slime they make; popcorn, hot chocolate, bubble gum, soda, ice cream and milkshake are available at launch.

The So Slime DIY Slimelicious Station lets kids make 16 slimes, simply by mixing & matching the included colourants to create different scents and slime colours. This deluxe pack also includes six types of decoration, two tools and decorative straws.

The range will be supported by an extensive marketing, PR, social media and influencer campaign, as well as TV advertising on key products.

For more information, call 01904 379 123 or visit the website.