First UK TV campaign for Canal Toys will feature So Slime DIY.
Planned by Generation Media, the TV campaign forms part of an integrated PR & communication plan managed by Adrenalin PR & Marketing. This next stage of investment for Canal Toys will support its retail partners by raising awareness and increasing demand for the fun, fully certified and innovative range of slime products.
Saturday 26th May marks the first TV airdate for Canal Toys who, throughout the year, will be investing in TV, digital and cinema campaigns to promote the popular So Slime DIY range. The initial campaign will run across an array of kids’ commercial channels including Nick, Disney Channel & ITVB. A further campaign in the Republic of Ireland will appear across popular channels including Nick, NJR and RTE2.
View the TV Advert here:
Paul Clark, head of Canal Toys UK commented, “We are delighted with the TV campaign designed by Generation Media and cannot wait to see So Slime DIY on television for the first time in the UK. We’ve seen some fantastic reviews recently from our PR campaign, and feedback from bloggers at the recent Blog On conference confirmed that parents are desperate for slime kits that are safe, simple and fully certified. Our range of products offers that solution, takes away all the hassle with slime making and provides parents with peace of mind.”
So Slime DIY Neon lines are available now and the So Slime Creepies range will be available in store from June 2018.