NEWS

Canal Toys to sponsor afternoons on the Disney Channel

Published on: 2nd September 2019

The innovative art & crafts specialist is kicking off Q4 with an exciting sponsorship with the Disney Channel.

Promoting three of its best-selling brands – So Slime DIY Slimelicious, So Bomb DIY and So Magic DIY – the TV sponsorship campaign, planned by Generation Media, forms part of an integrated PR & communication plan, managed by Adrenalin PR & Marketing on behalf of Canal.

This is the latest embodiment of Canal’s ongoing investment, as the company increases support for its retail partners by raising awareness and driving additional demand for its fun, fully certified and innovative ranges. Starting from the end of September, the five-week partnership will see Canal Toys’ eye-catching idents sponsor afternoons on Disney Channel, strategically promoting the popular So Slime DIY Slimelicious scented range with storage containers, the So Magic DIY terrariums and the So DIY bath bomb kits.

Anthony Grimaud, CEO of Canal Toys UK, commented: “We are excited by the TV sponsorship campaign designed by Generation Media. The Disney Channel is the ideal spot for our innovative DIY brands So Slime, So Bomb and So Magic. This is a wonderful opportunity to highlight our exceptional, fun products, which allow children to get creative and explore their imaginative design skills.”

RECENT ARTICLES

Maxi Toys acquired by King Jouet

Rubies and Bristol Novelty to merge

DreamToys transitions to digital event

Intu Trafford Centre up for auction

Basic Fun’s Pound Puppies partner with Dogs Trust

The London Toy Company teams up with Wow! Stuff for new release

New York Comic Con

New York Comic Con moves to virtual event

AsmoFair

Asmodee set to launch virtual AsmoFair

Exclusive: NPD looks at the UK toy market in recent months

Be part of the October Licensing Special issue of Toy World