Capsule Chix is a new customisable doll collection from Moose Toys that encourages creativity and play.

Children are developing a more individual style from as young as seven, according to new research by the Capsule Chix brand. The study of 2,000 parents with children aged 4-18 proves that children are feeling more inspired and creative than their parents, as seven in 10 adults (70%) agree their kids are better dressed than they are.

To help inspire creativity, Moose Toys has launched Capsule Chix, the new fashion doll collectable that lets kids show off their individual styles and celebrates what it means to be unique. Capsule Chix, set for release on 1st August, encourages children to be as creative as possible, with over 4b looks available in series one.

Mums and dads surveyed in the research said that they feel happy, proud and even impressed by their youngster’s style and fashion sense. Further, a third of parents are giving their children as much creative freedom as they want and let their little ones go out in dressing up clothes. Another quarter (25%) are happy to let their child wear any accessories they wish, as long as it makes them happy.

Emily Maclennan, sales & marketing director at Moose Toys UK, commented: “Style is a really important part of self-expression, so it’s great to see parents allowing and encouraging this from a young age. Our research shows parents don’t care how their kids are dressed, as long as they’re enjoying themselves and are being creative. Capsule Chix makes it easy for children to experiment with as many styles as possible, celebrating what it means to be ‘you-nique’.”

Capsule Chix come in an iconic capsule machine, taking fashion unboxing to a whole new level. The Style Dial can be turned to unbox five surprise capsules, each one containing various pieces including stylish and colourful hair, faces, tops, bottoms, hand signs, shoes and accessories to build one complete doll.

To celebrate children’s unique styles and personalities, Capsule Chix is working with eight year old fashion influencer Laerta, to encourage kids to celebrate their unique styles with #StyledByMe whereby kids can create their own style tips or look to others for inspiration to create their unique look.

Emily Maclennan added: “We hope that kids love their dolls and have fun dialling up their style – with lots of limited edition and rare pieces to look out for. We’re really excited to be launching this toy collection which lets kids express themselves in a truly creative way.”