LICENSING NEWS

Cars 3 Hama Beads launched

Published on: 3rd May 2017

DKL Marketing unveils new Hama Bead Disney Cars 3 licensed products.

Hama Beads Cars 3Kids can create their favourite characters from the new film with a gift box containing over 4,000 beads, two large square pegboards, a printed colour design sheet, and ironing paper. Also available is the large blister pack containing over 1,100 beads, one large pegboard, a colour printed design sheet, and ironing paper, providing an ideal pick up line for the spring/summer season.

Emma Damerell, marketing executive at DKL, commented: “This is a great addition to the ever-growing Hama licensed range, and we have already had a huge interest from trade. We are working on other Disney licences to keep the momentum going.”

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