NPD market data reveals that Simba Smoby was the number one manufacturer within the Radio Control category for August.
The 1:24 scale Turbo Racer McQueen is the hero of the range, having become the #39 best-selling item for August, the 3rd bestselling toy line for the Cars 3 licence and also the No. 1 item YTD in the RC toys category. Simba Smoby’s 1:32 scale RC McQueen also came out as the second top item within the category YTD.
Mayur Pattni, head of licensing and marketing at Simba Smoby, commented: “With Cars 3 as the No. 1 property in August 2017, and our 1:24 Turbo Racer McQueen becoming the third bestselling item for the licence, our rise within the RC category is looking stronger than ever and we will continue to support the range with 360 marketing campaigns to further help cement our position at No. 1”
Sales director Richard Belford added: “Despite the devastating fire in our warehouses last month, we have continued to work extremely closely with our retail partners to achieve growth across the business. We’re delighted to see from recent NPD data that the business has managed to strengthen against the odds, drawing ever closer to our target of being a top 10 UK supplier, currently coming in at No. 12”