Norton PR will work in partnership with the Cartamundi Entertainment team to devise creative campaigns that will support key ranges.

Cartamundi Entertainment has appointed specialist agency Norton PR to further drive consumer awareness of its extensive games portfolio, Bicycle brand and Hro collectible trading card range in the UK.

Activities targeted at consumers will run alongside a focused trade campaign designed to highlight Cartamundi Entertainment’s growth and company developments, both here in the UK and across Europe.

A family-owned company and worldwide leader in play solutions, Cartamundi Entertainment aims to “share the magic of playing together.” Cartamundi Entertainment’s global portfolio includes a suite of heritage brands which go back as far as 1848, including Bicycle, Bee, Copag, Shuffle and many locally loved brands. Norton PR will work in partnership with the Cartamundi Entertainment team to devise creative campaigns to support key ranges including Disney licensed games, Retro Classic Universal Titles, the Harry Potter licensed collection, Hro and the Bicycle playing card brand.

With the recent London Comic Con providing the perfect experiential platform to actively engage with fans and bring the magic of the Hro universe to a captive audience, Norton PR worked alongside the Cartamundi Entertainment team to invite key influencers to the event. The campaign was supported by a targeted influencer outreach campaign to generate unboxing and pack review content and tap into the conversations around Comic Con.

“Norton PR’s experience with adult fans, licensed range launches and ability to generate a buzz around both new and established brands makes them a perfect partner for us moving forward,” commented Andrew Brown, marketing director Northern Europe at Cartamundi Entertainment. “As a company we are moving through a period of exciting opportunities both here in the UK and across Europe, so we are really looking forward to having Norton PR partner with us on this journey.”