LICENSING NEWS

Cartamundi launches Frozen tri-pack game

Published on: 6th May 2015

Cartamundi has announced the launch of Frozen tri-pack, a three-in-one pack of card games inspired by the hit Disney film.

Frozen-tri-pack-wordpressThe game was released following the demand for last year’s Frozen two-in-one game and the continuing popularity of the film. It will contain a Happy Families game, a Mega Memo game and a specially designed Frozen action game.

The tri-pack will be housed in a triple tuckbox format, will include artwork featuring the leading characters and is expected to enjoy a strong retail performance in the run-up to Christmas due to the success of the film and popularity of the DVD.

Cartamundi has also produced a version of Frozen for its digitally enhanced Shuffle range. It’s a matching game in which the app for Shuffle Frozen helps the user to count crystals.

Trudi Bishop, head of marketing and licensing, Cartamundi, said: “The continuing appeal of one of the best-loved and most successful animated films ever has sustained a strong and continuing demand for new product to follow the success of our two-in-one game. With Frozen tri-pack and Frozen Shuffle we have captured the magic of the film in two wonderful new formats.”

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