Under this long-term strategic agreement, Cartamundi is currently developing a wide range of card games based on Hasbro’s core franchise brands, including Transformers, Littlest Petshop, My Little Pony, and well-known family games brands such as Monopoly, Guess Who? and Cluedo.
The range explores new playing card experiences with interactive cards connected to smartphones and tablets to enhance the overall playing experience for consumers.
James Walker, VP brand licensing and publishing EMEAP, said: “We’re entering into an incredibly strong partnership with Cartamundi, bringing together our brands with the company’s great innovation and strength in the industry; we’re really going to create something very new and exciting together.”
Chris Van Doorslaer, CEO Cartamundi Group, added: “We are very excited to be partnering with Hasbro and combining both our key strengths to bring a new way of playing cards for individuals and families alike. We share a common focus with Hasbro on creating fast, fun, family entertainment.”
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