The awards are given by POPAI (Point of Purchase Advertising International) to recognise excellence in the retail Point-of-Purchase arena.
Carte Blanche Group’s Moshlings Collection ‘Tree FSDU’ has been nominated as a Finalist in the Sports, Toys and Accessories category, beating competition from Hasbro and TomTom in the initial round of votes.
Judges who voted for the Moshlings display to progress to the next round included experts from P&G, Tesco, M&S, Boots, Dixons, Coke, Unilever and L’Oreal, recognising the unit’s design and minimal footprint as well as its strength of in-store presence and shopability in a crowded retail environment.
Julia Andrews, trade marketing manager at Carte Blanche, commented: “We’re delighted to have been nominated as a POPAI Finalist again. Point of Sale often goes unnoticed but it is a vital element of the marketing mix and has been a critical part in the success of the launch of the Moshlings Collection. Retailers and customers alike have embraced the clever and creative design of the FSDU, which adds to the in-store brand experience and undoubtedly drives sales.”
The awards will be presented at a ceremony on Thursday 9th October at London’s Tower Hotel.