LICENSING NEWS

Carte Blanche launches first app

Published on: 25th April 2013

The Blue Nose Friends – Tatty Puppy app was launched today, with no in-app charges or advertising.CarteBapp300

The free app features a mini-game, Peanuts’ Biscuit Bake, in which children can enjoy rolling dough and cutting biscuits into the shape of their favourite Blue Nose Friends. The extended version of the Blue Nose Friends – Tatty Puppy app comprises five additional games, Blossom’s Skip & Jump, Coco’s Beach Band, Passion’s Magical Garden, Cottonsocks’ Card Match and Binky’s Hide ‘n’ Seek.

As they progress through each game, children will unlock puzzle pieces which reveal a secret story. Both versions of the app encourage creativity, musicality, numeracy and memory skills, and also feature recognisable voices from the interactive Tatty Teddy & My Blue Nose Friends toy range.

Catherine Lawrence, Tatty Teddy & My Blue Nose Friends brand manager, said: “The launch of the Blue Nose Friends – Tatty Puppy app is an exciting move for us, and gives us a chance to engage with a new audience of tech-savvy kids, as well as offering our existing Blue Nose fans something exciting and fresh. Bringing our most recognised characters to life is key and the digital app allows us to do this beautifully, as well as enabling us to launch fabulous interactive products that work together with the app for an even more engaging play experience for kids.”

Blue Nose Friends – Tatty Puppy will be available on iOS from 25th April, and on Android from the end of May.

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