NEWS

Carte Blanche wins gold in POPAI awards

Published on: 26th October 2012

Carte Blanche won gold in the Sports, Toys and Accessories category for its My Blue Nose Friends dolls’ house FSDU.

The awards given by POPAI (Point of Purchase Advertising International) recognise excellence in the retail point-of-purchase arena. From over 300 entries, 65 were selected for this year’s awards.

Carte Blanche has won six POPAI awards over the last four years. This year’s awards were presented to Carte Blanche staff during a ceremony attended by over 2,000 guests at the Hilton Park Lane Hotel, London, on October 23rd.

Julia Andrews, spokesperson for the Carte Blanche trade marketing team, said: “POPAI recognises the hard work, energy and creativity that help to make a shopping experience so engaging. Certainly the brief for this design encompassed all those elements – we needed to engage our target audience of four to eight year olds, which we certainly achieved. I couldn’t be more proud to win this award, as there is so much hard work that goes into the design of POS, both in terms of artwork and structure.  I would like to personally thank Nick Slater and Tom Barnfield for their contribution with the artwork and design.”

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