Mixels is the next franchise in integrated family entertainment. The new venture will feature animated content, a digital gaming experience, a collectable building toy concept and more.
Animated content will air on Cartoon Network and on www.cartoonnetwork.com, featuring the colourful Mixels creatures that can mix and combine with one another. A collectable portfolio of low-priced mini building sets will launch in three waves in 2014 and an app-powered gaming experience will engage fans in a mobile game that will cover the world of Mixels.
This is a multi-format, multi-platform experience where children can join in anytime, anywhere. Cartoon Network Studios will drive all narrative, animation and digital content, and Cartoon Network Enterprises will handle Mixels non-toy licensed merchandise. The Lego Group will focus on Mixels toy design, manufacture and distribution as well as licensed Lego Mixels publishing to support the property.
Rob Sorcher, chief content officer, Cartoon Network, said: “This is the next step in the evolution of Cartoon Network Studios and the way we develop original IP. Bringing together world-class animators and game developers with Lego content and product design teams at the earliest stages of creation proved to be an energising collaboration, showcasing the creative strengths of both brands.”
If you would like to receive our daily newsflash email, please enter your email address in the “sign-up” box at the top of the page; you can also follow us on Twitter and Facebook and request a print subscription here.