LICENSING NEWS

Cartoon Network and The Lego Group to launch Adventure Time figures

Published on: 21st June 2016

Cartoon Network’s hit series will come to life in Lego form in early 2017.

Lego-480Adventure Time enthusiasts can look forward to owning their own Lego set from concepts generated by the Lego Ideas crowd sourcing platform.

Lego Ideas is the home for thousands of Lego concepts with potential to become full retail sets. Fans can contribute to the Ideas programme, which features models taking the form of vehicles and futuristic space stations, to well-known scenes from famous movies. Fans are encouraged to vote on the Lego Ideas website for their favourite concepts, and if an idea garners 10,000 votes within the selection period, it will be judged by a Lego review panel and could become a real product.

“Adventure Time is as exceptional brand with a fan base that spans kids, young adults and families,” said Pete Yoder, vice president of Cartoon Network Enterprises. “Our partnership with the Lego Group affords the opportunity to produce an iconic product, sure to be coveted by fans of all ages.”

Cartoon Network has long partnered with the Lego Group to bring entertainment to kids on every platform, with series and specials such as Justice League: Batman Be-Leaguered, Star Wars: The Empire Strikes Out, Star Wars: The Yoda Chronicles, Legends of Chima, Ninjago: Masters of Spinjitzu, Mixels, and most recently, Nexo Knights.

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