LICENSING NEWS

Cartoon Network and Weetabix bring kids breakfast cereal creations to life

Published on: 3rd April 2017

The two brands will renew the Weetabuddies campaign for 2017.

WeetabuddiesThe campaign offers kids the chance to see their breakfast cereal creations brought to life on-air in September. Kids and their families can enter the competition via the Cartoon Network UK Weetabuddies microsite, which will be live from Saturday 1st April.

Cartoon Network and Weetabix’s partnership will also include Weetabuddies sponsorship in peak breakfast time slots on Cartoon Network for all of April, July, September and November. Additionally, there will be an on-air channel sponsorship of Cartoon Network’s sister channel Boomerang in April, September and November. Each sponsorship ident will center on different Weetabuddy personalities in a cereal bowl telling each other entertaining food-based jokes.

Andrew Mallandaine, UK sales director, Turner, commented: “We are delighted to be working with Weetabix again in 2017 as part of their renewal of the hugely popular Weetabuddies campaign. This year’s partnership will see Weetabix continue the successful sponsorship of ‘Breakfasts on Cartoon Network’. Our Cartoon Network viewers loved the award-winning Weetabuddies creative we featured on-air last year and we hope the campaign will continue to encourage kids to get creative and excited about Weetabix’s healthy breakfast cereal.”

Commenting on the campaign, Charlotte Hunt, Weetabix brand manager, commented: “When we launched the Weetabuddies campaign our aim was to build the next generation of cereal eaters by getting them excited with a fun and creative way of eating a healthy and nutritious breakfast and upping their intake of fruit. It’s hugely exciting to be partnering with Cartoon Network again in 2017 and means we’ll be on Kids TV for 52 weeks of the year, encouraging families to get creative and enjoy a fun and nutritious breakfast.”

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