LICENSING NEWS

Cartoon Network and Weetabix make dreams come true

Published on: 6th September 2017

Two children will see their creations brought to life on Cartoon Network.

Five-year-old Luca P. from Walthamstow and 10-year-old Emily P. from Leicester will see their Weetabix breakfast creations brought to life on-air in starring roles on Cartoon Network.

The grand prize win comes as part of a UK-wide competition run by Cartoon Network and Weetabix to celebrate their newly renewed Weetabuddies campaign, which inspires kids to get creative and enjoy a healthy breakfast. To enter, kids were asked to upload a photo of their Weetabuddy creation, with the most creative being selected by Cartoon Network and Weetabix to star in TV spots.

With over 4,300 competition entries, Both Luca P. and Emily P. were handpicked by Cartoon Network and Weetabix and brought to a London recording studio to direct voiceover artists for their Weetabuddies characters.

Luca’s Weetabuddy, called Joey has a Welsh accent and was made from a mixture of kiwis, strawberries, blueberries and nuts. While Emily’s Weetabuddy creation, Weetabelle the Fairy has a Leeds accent and was made of blueberries, strawberries, bananas and kiwis. Both nutritious creations will go live on-air today in TV spots for all the UK to see.

This year’s partnership sees Weetabix continue its successful sponsorship of Breakfasts on Cartoon Network. Furthermore, Weetabuddies sponsorship will feature in peak breakfast time slots on Cartoon Network throughout September and November, encouraging families to get creative and enjoy a fun and nutritious breakfast.

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