The company has announced its latest partners in the apparel and accessories category.
The announcement was made following the recent unveiling of London-based fashion label Fyodor Golan’s autumn/winter 2017 collaboration inspired by the trio.
The Powerpuff Girls x Fyodor Golan collection debuted at London Fashion Week during the designer’s exclusive catwalk show on 17th February 2017. Set to launch in July 2017 at select department stores and boutiques worldwide, the full range of products includes an assortment of outerwear, tops, sweatshirts, skirts, dresses and trousers, for powerful women, as well as a “mini-me” collection.
Boosting the adult apparel line-up, Bioworld Europe has been signed to launch a The Powerpuff Girls range of ladies’ daywear featuring t-shirts, sweatshirts, jumpers and leggings that launched to coincide with London Fashion Week. In addition, new licensees will be adding lines to the brand’s accessories and cosmetics categories targeting young girls and tweens.
These latest signings join a robust and diverse range of top-class partners that are already on board The Powerpuff Girls UK licensing programme. These include Blueprint Collections (stationery), Blues Clothing (girls’ daywear), Branded Clothing International (high street nightwear & underwear), C&M Licensing (mass market nightwear and underwear), Corsair Toiletries (toiletries), Drew Pearson International (headwear and accessories), Forbidden Planet (gifts and accessories), JFS Manchester (ladies’ fashion bags), Poplar Linens (bedding and Christmas Decorations), Posh Paws (Back to School bags), Roy Lowe and Sons (socks), Smith & Brooks (girls daywear for selected retailers), The Janger Limited (clothing hangers and athletic wear) and William Lamb (footwear).
The UK merchandise roll-out was spearheaded in January 2017 by global toy partner Spin Master who began launching its innovative range with major UK retailers including Argos, The Entertainer, Smyths, Amazon and grocers including Tesco and ASDA. The Powerpuff Girls licensing programme will be significantly expanded from May 2017 as products start launching in the publishing, fashion, accessories, gifting, homewares, personal care, FMCG and back-to-school categories.