LICENSING NEWS

Cartoon Network debuts Adventure Time kidswear collection

Published on: 28th July 2016

Turner’s Cartoon Network has teamed up with Zara Kids for apparel. 

adventuretime480The autumn/winter 16 range for kids aged 4-14 is available in stores globally now. The collection of t-shirts features the show’s characters, whilst following the fashion trend for hand-drawn designs and muted colour palettes.

Maria Rosaria Milone, senior director, Category Management & Agent Markets, Turner EMEA, commented: “True to the spirit of Adventure Time, Zara has developed a fun first collection of apparel that reflects the show’s quirkiness and originality, while maintaining the retailer’s reputation for developing on-trend and desirable products for kids. This makes them a great partner to build upon the franchise’s accelerating success in the fashion market and we can’t wait to see kids proudly wearing these new t-shirts around the world!”

Adventure Time is celebrating further success in the fashion category as it has recently scooped two nominations in the 2016 UK Licensing Awards. Its partnership with Desigual has been shortlisted in the Best Licensed Children’s Apparel Range, while the popular Dr. Martens x Adventure Time boot collection is a finalist for the Best Licensed Adult Apparel Range award.

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